King Kong Digital Marketing

The Melbourne-based serial entrepreneur spoke to Dynamic Business about King Kong’s latest accolade being ranked 35th on the Australian. The agency three and a half years ago from bedroom without any funding, venture capital or safety net. All I had was a computer, a headset and $50. Not only was I entering a highly-competitive industry but there were already thousands of Digital Marketing Agencies in the market.

There are numerous business coaches and agencies coaching people on how to grow their companies but they aren’t practicing what they preach in their own. At a stage where we’re experiencing 20% growth month-on-month, and we’re growing very, very quickly. Our agency has over 34 employees operating out of smart offices in South Yarra, Melbourne and we’re working with major clients nationally and internationally, including Metricon, Marshall White, Koala Mattress, Caruso Natural Vitamins and First National amongst many others.

We are growing very, very quickly, a lot of revenue is coming into the business and that’s allowing us to not only get the very best talent there is but also train people up to be world class. We’re also spending more money than our competitors on advertising, to acquire our customers, and investing more in digital marketing because we know it works.